As with any marketing activity, paying attention to the fine details is always a good idea. Leaflet distribution is a great way to get your message right in front of potential customers just when they need it.
At CN Leaflet Distribution, our team has worked with a wide range of different companies over the years. We understand that having a strong strategy in place is important.
Here are out top tips for creating great marketing leaflets that have real impact:
Set Your Goals
The first thing you need to do is set the goals for your leafleting campaign.
Attracting more customers is a goal but it is extremely vague. Attracting customers who may be interested in coming to your DIY sale next month is better focused. Attracting customers in the 50 to 75 age range who will love your DIY sale is even better.
The reason it helps to focus so much is it makes sure that you design and distribute your leaflet better and get a stronger ROI. You pick the right wording for your demographic and you deliver to where they live.
Understand Your Target Audience
Most businesses will have a target audience. Gaming videos, for example, are often targeted at a younger demographic. High end sports cars are marketed to affluent entrepreneurs.
The more you can drill down into who your ideal customer is the better. You are going to want to tailor your message to them and include selling points that will be attractive to them. It helps if you know who they are.
Less is More: What Makes Great Content?
Another mistake is to include too much content..
Our advice is to make your content as short as possible. If you have your goals well thought-out, then this should be easy. When it comes to leaflet content, less is more. That’s also true when it comes to graphic design – use one, high quality image and don’t use more than one font or colour.
Pick the Right Time
If you are hiring out your building services, it’s likely that people will be strapped for cash after Christmas and therefore not likely to contact you. It doesn’t make sense to advertise your new stock of winter coats when Spring is just in the air. If you have Halloween stock for sale, you know that Autumn is the best time to send out leaflets.
Our advice: Make sure you’re picking the optimum time to get your leaflets out in front of the public.
Choose a Reliable Leaflet Distributor
Finally, you want your leaflets to get to the right people, on time and within budget. Choosing the right leaflet distributor is important. Try to pick one that will deliver on all aspects of the development process, especially if you are small business with a limited marketing budget and personnel. It will save you time and money.
At CN Leaflet Distribution, we can help get your marketing material right first time and deliver it to the customers who count. If you’d like to find out more, contact our professional team today.