How to get the best returns with Leaflet Distribution

1. How To Get The Best ROI  With  Leaflet Distribution

The first consideration I regularly attempt to determine is exactly what kind of leaflet distribution will yield the highest results.

Many of our clients have considered door to door leafleting before they talk to us. For many businesses which rely on residential homes within a designated area (e.g: take-aways), this is a valid method if done properly, but for almost all other companies, you will find far more concentrated, higher impact methods that can be implemented for a similar budget that I will review later in this report.

Shared distribution  means your leaflet is delivered at  exactly the same time as  a number of others, solus means that your leaflet is delivered alone. In terms of effect and measuring results, solus will generally generate a multiple of about seven  to one in comparison with the cheaper shared distribution.

Therefore for maximum return on investment  solus distribution is the way to go, even if you’re working with minuscule budgets.

Shared door to door leaflet distribution is still effective but not as effective a s solus Distribution.

How much should you pay for solus door to door distribution? As little  as possible  is most peoples  response, until that is   you have a look at the figures. Those of you who’ve attempted to take any of the leg work on yourselves will probably know that to correctly deliver one thousand leaflets into an average suburban residential area takes a full day of approximately eight hours. If you do the math, that works out to be just one home every 30 seconds.

So you need to ask yourself, if I am being billed only £30 per thousand for solus distribution, does that imply that a diligent, dependable hard working individual is undertaking all the hard work, for only £3.75 per hour!? While an amazing number of customers kid themselves into thinking they’ve discovered a real bargain, the actual reality is much less pretty. Like anything in life, you get what you pay for. It is going to normally mean that you’re only getting a small proportion of your print delivered. If you are not paying for an appropriate quantity of man hours, location mapping, team management, print logistics and activity reporting, the odds are, you are not likely to get it! Again, if saving money is exactly what you are after, it is more affordable to throw your money straight into the bin, or even just not to do anything in any way!

It is amazing how many clients come to us after being burnt by the temptation of finding the very cheapest option but have come off very disappointed. Expect to pay £79 per thousand and upwards, depending on the volume, the size and format of your print material for a decent job to be carried out.

Contact us for any help and advice needed. Tel 07832 331594.

 

Digital Marketing Trends for 2018

This year especially, it is essential for businesses to promote their brands through various digital media channels, such as search engines, websites, social media, email, web forums and instant messaging. Digitally transmitted marketing messages will easily reach your target audience and help to grow your business. Understanding which digital marketing trends are hot and which ones will become a waste of resources is important if you want to succeed in your market. Here are the top digital marketing trends for 2018 that you should adopt this year:

  • Higher use of voice command: Voice command technology has become an important part of our lives. Although it wasn’t new, Apple sparked mainstream interest with the release of Siri. It is now possible to deliver digital messages through voice assistants to a relevant audience. For many people, it is a convenient implementation, because they don’t need physical inputs or visual interface. The growing importance of voice command technology will significantly affect how digital marketers interact with consumers.
  • Ads through apps: We can already find apps for nearly every purpose and consumers are relying on their mobile devices to become more productive. People are buying more products online and this is a huge opportunity for marketers to deliver their messages. People also regularly play games with their mobile devices. These games are distributed freely and players will need to watch ads quite often to help developers earn money. Repeated exposure through mobile apps is an effective way to establish brand awareness among relevant audience. However, digital marketers need to make sure that their messages appear on relevant apps.
  • Influencer networks: Oversaturation is a big problem in digital marketing and marketers need to stand out among the competition. As a result, they compete in hiring well-known influencers who endorse their products. Content marketing is no longer delivered textually. Influencers are influential people in the industry who are immediately recognizable by consumers. Digital marketers can capitalize on influencers who already have good reputation and a large base of followers in social media. To reduce costs, marketers need to work with a network of influencers, instead of hiring a popular influencer full time. It will be easier to control costs and hire an influencer depending on the current situation.
  • Chatbots: Many people still want to have personalized communication. One-one approach is still the best way to deliver information in a personalized way. Unfortunately, it will be prohibitively expensive to interact with each consumer using human operators. Artificial intelligence technology is getting more sophisticated and soon, consumers may not be aware that they are interacting with chatbots. Digital marketers should monitor latest developments in AI implementations to enhance customer service performance.

Marketing your business in 2018 is easy as long as you choose effective marketing techniques that are relevant to your customer and that can help your business reach new customers within your market.

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The Benefits of Leaflet Distribution

All businesses are looking for ways to increase their customer base.

One the best ways and often overlooked Leaflet Distribution. One recent gutter cleaning company gained 11 jobs with a further 28 other leads which are still being quoted and followed up with a simple leaflet drop of 5,000.

This distribution was a leaflet Distribution in the Weymouth Dorset.

Yet Leaflet Distribution is often overlooked in todays high tech society

This highly effective way of promoting your business has many benefits and advantages over other methods of Marketing.

Consider the following benefits and how door to door leaflet distribution can benefit the profitability of your business.

Benefits of Door to Door leaflet distribution.

  • Your marketing material can fall (literally) into the hands of a new customer.
  • You achieve maximum coverage for minimum outlay.
  • You get your message right in front of your potential customer’s eye.
  • You have a highly targeted circulation of your offer or service and the potential customer will look at your material.
  • Your competitors are unaware of your marketing methods.
  • Leaflets dropped all year round generate a constant flow of enquirers.
  • You save money as leaflet distribution is one of the most cost effective ways of promoting your business.

CN- Distribution can help you take advantage of the above benefits.
We can offer a one stop shop for design, print and distribution .We can include your leaflet in any of the below distributions.
We deliver flyers, magazines, brochures, etc. to all areas of Dorset and South Somerset including the following towns and areas.

Graphic Design

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