5 Ways to Make Your Leaflet Copy Stand Out

If you run any kind of business, you’ll understand how difficult it is to stand out from the competition. While there’s so much to choose from when it comes to marketing – everything from your online website to social media – one of the best ways to attract local attention is actually through hardcopy leaflet shots.

Get your message delivered through someone’s letterbox and you’ll be more likely to have your message seen. And get an immediate reaction.

But how do you make that copy really stand out?

When your audience picks your leaflet up off the hallway floor, what are you going to say that will make them stop and think, at least for a minute or two, about your product or service?

Here are our 5 top tips for standout copy:

1. Have a Catchy Headline

After a hard day’s work, your potential customer opens the door, picks up the mail and will then probably throw it onto a side table while they reach for a glass of chilled wine.

What you need to do is grab their attention. That headline is or tag line is one of the most engaging ways to do this.

Make it snappy, make it time sensitive, make it a once in a lifetime offer. But, above all, make it visible and unputdownable.

2. Show Don’t Tell

Whatever your product or service, you need to show what your customer is getting and illicit an emotional response.

What’s the difference between show and tell? Let’s take a mobile phone as an example. Telling would be simply saying that you have one for sale. Showing would be how that phone will benefit your customer – calling their friends, keeping in touch, checking social media, any host of different things.

3. Use Visuals

There’s a well-known saying that an image paints a thousand words. Choosing the right imagery for your leaflet is vitally important and should always, always support the copy. The visuals are almost as vital as the writing. And it doesn’t simply mean the picture you choose but how you organise all the assets the page.

4. Keep It Short, Stupid

The trouble with customers is that they get bored with long messages. The trouble with many businesses owners is that they want to tell their potential customer as much as they can. If you feel the temptation to squeeze as much copy onto you leaflet as possible, our advice is RESIST.

The shorter you keep your messaging, the better it will stick in your customer’s psyche.

Think about what you want your flier to achieve. Keep your message straight and to the point and keep it as simple as possible.

5. Hone Your Copy

Finally, people tend to rush out their copy and think that’s it. The truth is that good copy rarely works until it’s revised at least a couple of times. Never assume it is finished. Give it to friends and colleagues and ask their opinions – more importantly listen to what they say!

Do you need to swap sentences around? Have you used the right words and phrases? Is it catchy enough? Does it make you want to find out more? Do you make it easy for your customer to take action?

Standout copy takes a lot of work. Once you’ve finished, leave the first draft and do something else and then go back to it with a fresh mind. Then repeat the process at least a couple of times if you want great copy that blasts off the page.

The good news is that, at CN Leaflet Distribution, we can help you with everything from graphic design to printing and delivering your brilliant copy to the general public.

If you’d like to find out how we can superpower your next marketing campaign, give our expert, friendly team a call today.

Features vs Benefits & Your Leaflet Advertising

Any successful leaflet needs be structured with features and benefits in mind. Small businesses and bosses doing their own marketing often get the two mixed up, however. So what’s the real difference?

Features are what make your product or service so great.

But the benefits are what really sells it to your c

Take a look at your last promotional leaflet and ask yourself this question: How much does it focus on what your product does? If you’ve listed a number of neat features in an easy to read bullet pointed list, then you may actually be doing something wrong.

Have a think about what all those features do. How useful are they to your customer? In fact, go a lot deeper.

How do these features change people’s lives? These are the benefits and pound for pound they’re a much more effective at selling your product than simple features.

Why? Because people have problems and want them solved, even if they don’t quite know it yet.

Let’s look at a simple example. Let’s say, you are selling an umbrella.

The features are:

  • A waterproof canopy.
  • Solid but lightweight wood handle.
  • Unbreakable metal skeleton.

The benefits are:

  • It keeps you dry in the rain and shades you from the sun. In other words, never get wet again or overheat during the summer.
  • You can carry it around anywhere. That means you’ll always be protected.
  • It’s reliable and built to last. You won’t have to buy another umbrella.

You can see from the outset that the benefits are far more inspiring and emotive than the features.

The good news is you can generally turn most features into a benefit. For example, 8GB of RAM sounds innocuous but being able to open several windows on your computer at once and multi-task sounds great, especially if you are busy freelancer who needs a reliable laptop with processing power.

Home delivery for a fast food restaurant is a feature of the business. The benefit is that your customer can kick up their feet, relax and watch TV while you cook their food and deliver it hot to their door.

How to Find Your Benefits

Before you write your next promotional leaflet, sit down and list all your product or service features. The reason why many businesses get so confused about benefits is that they don’t always see their things from the consumer’s point of view. Whether you have a long or short list, ask yourself these important questions:

What does this particular feature do for my customer? What do they get?

If, despite wracking your brains for hours, you can’t think of a reason for that feature to exist then strike it off your list. Only stick with the ones that have a concrete and readily understood benefit for your customer that elicits an emotion.

In truth your customers aren’t concerned with how many features you’ve locked into your product nor what went into putting them there. Customers are selfish. They’re only concerned with themselves.

Don’t worry – that’s an advantage to your business. If you can show them why they really need your product, then you’re a good way to selling it to them.

Are features totally redundant? The answer is no. In certain industries like selling cars and smartphones, they’re actually an important part of the mix. But you should always try to marry each one up with a personal benefit if you want to elicit a stronger impact.

Concentrating on benefits is the surest way to create leaflets that elicit strong emotions and deeper engagement. At CN Leaflet Distributors we can help design, print and distribute the next big message you send out to your customers.

If you’d like to find out how we can take your leaflet marketing to the next level, contact our dedicated team right now.

Top Tips For Editing Your Promotional Leaflet

At CN Leaflet Distributors, we’ve worked with a lot of businesses around the UK over the years, helping them to create engaging content and get it out to the right people.

One of the key areas that often gets overlooked in writing great leaflet copy is not the initial idea but the editing and proofing which is needed once you’ve got it down on paper.

Here’s our main point: You should always avoid the temptation to rush through things. If you take your time, follow a few simple rules, your copy is going to be more powerful.

Let’s take a look at some great tips for making sure you hone your copy to perfection and get it absolutely right before you go to print.

Print It Out

Most of us will write that initial sales copy for our leaflet on a computer or smart device like a mobile phone. That’s fine but we tend to read things differently online than we do, say, if we pick up a book or leaflet.

Once you’ve wrestled with your copy and think you have it pretty much okay, print it out in hardcopy and read it. After all, that’s how someone is going to see it once your leaflet has been created.

Spellcheck and Grammar

One of the biggest errors we come across with promotional copy is that the writer hasn’t taken the time to spellcheck and make sure the grammar is okay. Some people are good at writing, others not so much. You can have the best copy in the world but if it’s got typos, you’re going to lose potential customers.

When we’re reading through a piece of copy we’ve written we can easily miss errors, mainly because we’re too close to it. One tip is to read the copy backwards so that you spot misspelled words more easily. There are, of course, online editing tools that are quite useful and you may want to use one of these.

Read It Aloud

Want to find out how great your copy sounds? Then read it aloud. If you find yourself tripping over your words, that could mean the copy needs to be tightened up or different words chosen.

Get Someone You Trust to Proof Read It

If you have written the copy, you’re probably the last person who should proof read it. That’s because our brains tend to fill in gaps and gloss over mistakes because we already know what’s written there. Find a person you can trust and who has decent writing skills to proof your copy.

Leave Your Leaflet to Breathe

This is one thing we always advise our clients to do. Don’t get ahead of yourself. Put your copy down, out of sight. Forget about it. For most, this should be for a couple of days at least. It’s the best way to come back to the copy fresh and you’ll be surprised how differently you feel about it once you read it again.

One Last Proof

Do your changes and then proof again. Don’t trust that your revised copy is going to be perfect. Hand it to your copy checker and make sure that content is as tight as it can be. Then leave it and do one last check.

Finally, working with a professional team who know how to wow customers with great copy and eye-catching graphics helps make sure your leaflet really hits the mark.

At CN Leaflet Distributors, we can help you with every stage of making a great leaflet, including copy and graphic design as well as printing and getting it out to your chosen demographics.

If you want to stand out, contact our professional leaflet distribution team today.

The Pros and Cons of Leaflet Advertising

You might be forgiven for thinking that advertising in 2018 is all digital. We have so much at our disposal online, do we really need to bother with hardcopy anymore?

Well, the answer is yes.

There’s a lot to be said for leaflet advertising. If you want to stand out from the crowd in a world dominated by Twitter and Facebook, it makes sense not to overlook more traditional forms of marketing.

What is Leaflet Advertising?

Essentially, it’s putting a leaflet through someone’s door or handing it to them on the street. It’s still one of the most successful ways to target your audience and is a lot cheaper to implement than many people think.

The Pros of Leaflet Advertising

  1. It delivers a good ROI. If you want more bang for your bucks, done properly, leaflet advertising can deliver a pretty good return for a relatively small investment.
  2. It’s great for local targeting. If your business largely depends on a local audience, then putting leaflets through customer’s doors close to home is by far the best way to get your message directly in front of them.
  3. Not all people are on social media. Most do, however, live somewhere. We tend to get carried away with the online marketing world without realising that many people don’t actually use it much at all. Leaflet advertising can help you reach people that other businesses, which are solely online, can’t.
  4. You can target with more information. The online equivalent to leaflet advertising is usually pay per click advertising. If you write a Google Ad you have only a small amount of space to get potential customers engaged. Leaflets give you much more scope to use your imagination and really create a compelling message.
  5. Leaflets stick around. Digital messages can come and go in the blink of an eye. Leaflets get picked up, put on table tops, are seen more regularly and can get noticed by people visiting or passing by, widening your reach organically.
  6. You can use them for different things. It’s not just about getting a mailing list and delivering through the right doors. Your leaflets can be used at events or instore to give customers and remind them of your upcoming promotions.

The Disadvantages of Leaflet Advertising

  • You need to create a quality product. Poorly designed or badly thought out leaflets can be quickly discarded and put in the recycling bin. It’s a different medium to online advertising so you need to think about your content in a much more exclusive way.
  • Even the quality of the paper that you use for your leaflets can influence whether they get read or not.
  • Like online advertising, leaflet advertising works best when it is focused. Trying to put too much content into your leaflet can be counterproductive.
  • You need a good mailing list. Targeting is often taken for granted online because there are so many tools available and large amounts of data. With hardcopy leaflets, targeting is just as important and you need to work on your mailing list to make sure you are sending the message out to the right people. For example, if you have product that appeals to the older generation, you don’t really want to be targeting areas where most of the residents are families with young children.

In today’s competitive world, leaflet advertising is a powerful tool that reaches those who are not online and allows your business to stand out from the competition, particularly on the local stage.

At CN Leaflet Distributors, we work with you to identify the right demographics to target, supporting you to put together a leaflet that really does wow your customers.

Our team are on hand to help you grow your brand, whether you’re a small start-up hoping for big things or a large corporation that wants to diversify its marketing reach.

Contact us today to find out more.

How to get the best returns with Leaflet Distribution

1. How To Get The Best ROI  With  Leaflet Distribution

The first consideration I regularly attempt to determine is exactly what kind of leaflet distribution will yield the highest results.

Many of our clients have considered door to door leafleting before they talk to us. For many businesses which rely on residential homes within a designated area (e.g: take-aways), this is a valid method if done properly, but for almost all other companies, you will find far more concentrated, higher impact methods that can be implemented for a similar budget that I will review later in this report.

Shared distribution  means your leaflet is delivered at  exactly the same time as  a number of others, solus means that your leaflet is delivered alone. In terms of effect and measuring results, solus will generally generate a multiple of about seven  to one in comparison with the cheaper shared distribution.

Therefore for maximum return on investment  solus distribution is the way to go, even if you’re working with minuscule budgets.

Shared door to door leaflet distribution is still effective but not as effective a s solus Distribution.

How much should you pay for solus door to door distribution? As little  as possible  is most peoples  response, until that is   you have a look at the figures. Those of you who’ve attempted to take any of the leg work on yourselves will probably know that to correctly deliver one thousand leaflets into an average suburban residential area takes a full day of approximately eight hours. If you do the math, that works out to be just one home every 30 seconds.

So you need to ask yourself, if I am being billed only £30 per thousand for solus distribution, does that imply that a diligent, dependable hard working individual is undertaking all the hard work, for only £3.75 per hour!? While an amazing number of customers kid themselves into thinking they’ve discovered a real bargain, the actual reality is much less pretty. Like anything in life, you get what you pay for. It is going to normally mean that you’re only getting a small proportion of your print delivered. If you are not paying for an appropriate quantity of man hours, location mapping, team management, print logistics and activity reporting, the odds are, you are not likely to get it! Again, if saving money is exactly what you are after, it is more affordable to throw your money straight into the bin, or even just not to do anything in any way!

It is amazing how many clients come to us after being burnt by the temptation of finding the very cheapest option but have come off very disappointed. Expect to pay £79 per thousand and upwards, depending on the volume, the size and format of your print material for a decent job to be carried out.

Contact us for any help and advice needed. Tel 07832 331594.